Meet Sheena

As a Registered Nurse and healthcare operations leader with 25 years of experience, I've spent my career building systems that create fair outcomes for underserved communities. I now apply this same expertise to Frequency Strategy Group.

The principles that guided me in managing 18 clinics—breaking down barriers, ensuring access, and building from the ground up—are the very foundation of our mission to amplify overlooked small businesses. We translate our proven methods in system optimization, community engagement, and equity-focused leadership into powerful branding and digital strategies that transform local businesses into economic forces. At Frequency Strategy Group, we're building on a legacy of creating fair systems to launch a new generation of equitable business success.